Lane Fronczek
Assistant Professor
Contact Information
Email: lfroncze@calpoly.edu
Dr. Lane Fronczek is an Assistant Professor of Marketing at California Polytechnic State University. She received her Ph.D. in Business Administration and Master of Science in Marketing from Florida State University.
Dr. Fronczek’s research is focused on food consumption, consumer health and well-being, consumer technologies, and Transformative Consumer Research. Her recent research focuses on the effectiveness and downstream health and well-being-related consequences of consumer self-quantification (i.e., self-monitoring via activity trackers and other wearable devices). Her other recent work has examined the effects of social context and various marketing factors on food consumption. Dr. Fronczek’s research has been published in leading journals like Journal of the Academy of Marketing Science. She currently serves on the Editorial Review Board for Journal of Business Research and frequently serves as a reviewer for Journal of Public Policy and Marketing and Journal of Retailing.
Dr. Fronczek currently teaches BUS 346 – Introduction to Marketing and has taught multiple undergraduate courses including Consumer Behavior and Marketing Research.
Prior to joining academia she worked as a Marketing Coordinator for an Accounting Firm in Miami, Florida where she served as a graphic designer and assisted with re-branding the firm’s tangibles and website. In her free time, you can find her listening to her favorite podcasts while walking her Yellow Lab, Archer or patiently waiting for the next ski season to hit the slopes.