Barry Lieberman


Contact Information

Phone: 805-756-1739
Office Location: 003-401

Barry has spent the 38 years enabling organizations to scale & open new markets, become the industry go to brand, drive demand/lead generation and customer retention. He has deep expertise in Entrepreneurship, Marketing, Sales and Customer Care.

He lectures in Entrepreneurship, Marketing and Sales at Cal Poly San Luis Obispo. As well as guiding the go to market as Chief Marketing Officer for Everything Food, Inc. a food data aggregator and software platform provider focused on Building Better Health through Food.

Barry is an industry expert in modern demand generation systems & processes, digital marketing, go to market execution, lead generation, business development, business operations, prospect nurturing, customer service, and customer retention programs.

He has held fractional executive roles for Western Digital, Targus International, Q-See/Digital Peripheral Solutions, ATEN/IOGEAR. He founded and operated (for 18 years) Advantage Plus Marketing Group, Inc. (APMG), an early pioneering B2B marketing services firm focused on executing demand/lead generation marketing programs for major technology brands (HP, Oracle, Sun, DEC, Compaq, IBM, Cognos, Avnet, WebEx, Audi, Hyandai, Liberty Mutual, HireRight, etc.). Before Advantage Plus Marketing Group he was in key marketing roles at Avnet Computer and was a major account sales manager with Hewlett-Packard.

In addition, Barry has an MBA with honors from Chapman University and a BS in Business from Cal Poly San Luis Obispo. He is a mentor and guest lecturer at Cal State Fullerton, Chapman, and UC Irvine. Barry is an angel investor and advocate for entrepreneurship.