Cheryl-lyn Ngoh

Assistant Professor

Contact Information

Phone: 805-756-0698
Office Location: 003-418

Dr. Cheryl-lyn Ngoh is an Assistant Professor of Marketing in the Orfalea College of Business. She holds a Ph.D. in Business Administration (specialization: Marketing) from Ambassador Crawford College of Business & Entrepreneurship at Kent State University.

Cheryl-lyn’s research concerns multichannel and omnichannel retailing, channel choice, and consumer decision-making. Her research specifically examines how consumers behave and respond towards retailer-initiated channel strategies that subsequently affect their channel shopping behavior. Her research applies quantitative and qualitative research methods, such as surveys, scenario-based experiments, and secondary data collection. She holds a Data Analytics Certificate from Kansas State University (issued 2017). Her skills include business analytics & data mining, social media & web analytics, and marketing research. She is proficient in various analytic tools, such as Python, SPSS, Excel, R, and SAS.

Cheryl-lyn currently teaches Marketing Research. Besides research and teaching, she enjoys cooking, journaling, going to the beach, traveling, and spending time with her family.