Cindy Xin Wang

Assistant Professor

Contact Information

Phone: 805-756-7638
Office Location: 003-438

Dr. Wang is an assistant professor of Marketing in the Orfalea College of Business. She obtained her Ph.D. in Marketing from the Lundquist College of Business at the University of Oregon. Dr. Wang’s research delves into the intricate dynamics of consumer social interaction, investigating how factors such as customer engagement and consumer’s sense of power impact the effectiveness of marketing communication and promotions.

Her scholarly pursuits lie at the intersection of consumer behavior and marketing strategy, with a keen focus on understanding consumer power and relationships in realms such as retailing, pricing, and advertising. She has publications in prestigious journals such as the Journal of Marketing, Journal of Consumer Psychology, Journal of Business Research, Journal of Public Policy & Marketing, and Journal of the Association for Consumer Research.

Dr. Wang teaches courses at both the undergraduate and graduate levels, specifically covering subjects such as Marketing Research and Global Marketing. She actively promotes diversity and inclusion at Cal Poly through her involvement in programs within and beyond the classroom. Dr. Wang finds profound fulfillment and gains valuable insights from collaborating with students and colleagues from diverse backgrounds.