Greg Steinberger
Lecturer
A creative entrepreneur and marketing expert who created Doc Burnstein’s Ice Cream Lab in 2003, growing it into an iconic regional brand and publicly-owned Benefit Corporation. Greg bring 30+ years of business leadership, brand building, corporate HR management, and military service experience in varied industries and company sizes, from start-up to Fortune 500.
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Education
- MBA, University of California, Berkeley, 1994
- BBA – Marketing, University of Wisconsin, Madison, 1986
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Professional and Teaching Areas of Interest
- Marketing
- Branding
- Entrepreneurship
- Corporate Social Responsibility
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Experience
- Adjunct Marketing Lecturer, Orfalea School of Business, Cal Poly San Luis Obispo
- Founder/CEO, Community Business Association, 2019-Present
- Founder, Doc Burnstein’s Ice Cream Lab, 2003-2019
- Senior Professional, Human Resources, various industries, 1994-2002
- Naval Flight Officer, US Navy, 1986-1994