Brennan Davis

Brennan Davis is currently serving as the Richard and Julie Hood Family Professor of Marketing and director of the Master of Science in Business Analytics Program at the Orfalea College of Business. Davis’ research interests focus on transformative consumer research and AI/data science/analytics pedagogy. 

His recent research examines how marketing, social context, and public policy can improve consumer and societal well-being, including work on food choice, overconsumption, fast-food access near schools, and research partnerships for societal impact.

Davis' work has been published in outlets such as the Journal of Marketing Research, Journal of Public Policy & Marketing, Journal of Consumer Psychology, Journal of Service Research, Journal of Business Research, and American Journal of Public Health. 

He is also the author of the textbooks: AI for All, Data Science for All, Marketing Analytics, and Business Analytics. 

Prior to entering academia, Davis worked in marketing and strategy roles in the technology and automotive industries.

Education

• Ph.D., University of California, Irvine’s Paul Merage School of Business
• M.B.A., University of Pennsylvania’s Wharton School
• B.A. in Mathematics, UCLA