Cheryl-lyn Ngoh

Cheryl-lyn Ngoh is an assistant professor of marketing in the Orfalea College of Business. She holds a Ph.D. in Business Administration (specialization: Marketing) from Ambassador Crawford College of Business & Entrepreneurship at Kent State University.

Cheryl-lyn’s research focuses on retailing, consumer choice and shopping behavior, consumer emotions, and responsible retailing. Broadly, her research examines how consumers behave and respond to retailer-initiated channel strategies. Her work has appeared in journals such as Psychology & Marketing, Journal of Retailing & Consumer Services, Journal of Business & Industrial Marketing, Journal of Public Policy & Marketing, and Corporate Social Responsibility and Environmental Management.

Cheryl-lyn currently teaches Marketing Research and Retail Management. She holds a Data Analytics Certificate from Kansas State University (issued 2017). Her skills include business analytics & data mining, social media & web analytics, and marketing research. She is proficient in various analytic tools, such as Python, SPSS, Excel, R, and SAS.

Besides research and teaching, she enjoys cooking, journaling, running, practicing Muay Thai, traveling, and spending time with her family.